Why do I smile so much? Cause it’s worth it.

History doesn’t repeat itself, but it rhymes… The key question therefore is this: Is our capacity to cope any better?

Persistence [is] an essential element of good, because without persistence, you never get a chance to get lucky.

The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.

Tools are metaphors that shape how you think. What embedded assumptions does the new tool make? Does it assume right-handedness, or literacy, or a password, or a place to throw it away? Where the defaults are set can reflect a tool’s bias.

What are we actually selling?

Clients don’t want to buy 20-30 templates. They do want to buy a digital experience that delights customers and gives them a competitive edge. It’s up to us to understand how this maps onto specific requirements and outcomes, and reflect the perceived value of those outcomes in our pricing. Clients need to have confidence in us and understand how we will execute the project. But ultimately, they care more about how they can derive value from the end result.

Don’t write slogans. Write truths.

What you do for a living is not be creative; everyone is creative. What you do for a living is ship.

The work that we do should have a sense of inevitability about it—it should sell itself.

To tell the truth—to tell it well—all depends upon the liar.